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The sloth needs to ring the bakery about a birthday cake and keeps finding other things to do, including watering the plants for a second time. The turn is picking up the phone with a tiny note card and making the call, which turns out to take three minutes. This fictional everyday example illustrates making an avoided call smaller, not a tested treatment. The final panel is a Let It Out app call to action.
- Panel 01
I'LL CALL THE BAKERY LATER.
At a wooden table by a sunny window, the sloth rests its chin on its paw and looks uneasily at a phone lying face-down beside a mug. A calendar page on the wall shows a doodled cake. The caption appears in a cream thought bubble.
- Panel 02
THE PLANTS HAVE BEEN WATERED TWICE.
The sloth pours from a watering can into a plant pot that is already overflowing, water dripping onto the saucer and table, while the face-down phone waits on the table. The caption appears in a cream thought bubble.
- Panel 03
HELLO! ONE CAKE FOR SATURDAY, PLEASE.
The sloth holds the phone to its ear, back to the viewer, and smiles bravely while glancing at a small note card with a few wavy lines on it. The caption appears in a cream speech bubble.
- Panel 04
THREE MINUTES. THAT WAS ALL.
The sloth leans back in its chair with eyes closed and a steaming mug, the phone face-down on the table and a small cake symbol popping up beside it. The caption appears in a cream speech bubble.
- Panel 05
LET IT OUT
On a deep teal background with leaf motifs, the sloth holds a phone with its back visible beside the brand name LET IT OUT. The tagline reads: PUT IT DOWN. COME BACK WHEN YOU CHOOSE. The sage button reads: GET THE APP.