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A plain envelope lands on the doormat and, before it is even opened, the sloth's mind has jumped through three what-ifs to losing the house. The turn is sitting down with a cup of tea and writing three possible outcomes: worst, best and most likely. When the letter is finally opened, it is about the bins. This fictional everyday example illustrates checking a worst-case prediction against more likely outcomes; it is not a tested treatment, and not every letter is good news. The final panel is a Let It Out app call to action.
- Panel 01
A LETTER. WHAT IF IT'S TERRIBLE?
In a cosy hallway by a green front door, the sloth stands on a leaf-patterned doormat holding a plain cream envelope in both paws, brows raised in worry. The caption appears in a cream speech bubble.
- Panel 02
THREE WHAT-IFS LATER, I'VE LOST THE HOUSE.
The sloth sits on the bottom stair hugging its knees, the unopened envelope on its lap. A large cream thought bubble above shows a chain of three pictures joined by arrows: a grey rain cloud, a wobbling tower of cardboard boxes, and the sloth rowing a little wooden boat on a puddle. The caption is lettered inside the thought bubble.
- Panel 03
WORST. BEST. MOST LIKELY.
At a wooden kitchen table beside a green mug of tea, the sloth looks calmer as it writes on a card with three rows: a small grey cloud, a little sun and a plain sage circle, each followed by squiggly lines. The unopened envelope lies nearby. The caption appears in a cream speech bubble.
- Panel 04
IT WAS ABOUT THE BINS.
At the same table, the sloth smiles with relief, holding a mug of tea in one paw and the opened letter in the other. The letter shows a simple green wheelie bin and a few squiggly lines; the empty envelope lies on the table. The caption appears in a cream speech bubble.
- Panel 05
LET IT OUT
On a deep teal background with leaf motifs and small stars, the sloth holds a phone with its back visible beside the brand name LET IT OUT. The tagline reads: PUT IT DOWN. COME BACK WHEN YOU CHOOSE. The sage button reads: GET THE APP.